Social media "Call to Action"
A social media "call to action" leads visitors to the next stage of your sales or promotions. This is a teaser or pointed request to followers and visitors to push your marketing efforts.
Posts are better received with them regardless of the platform (Facebook, Twitter, Blog etc.) Inviting sharing to your post will encourage followers to do so, expanding your reach.
On Facebook, posts that include the call to action “share” receive more shares, comments and likes than those that don't. Add links, videos and images.
On Twitter, target people who aren’t following you, use a call to action to engage them. Retweet, quote and reply to their messages. Engaging will give you access to their followers.
Calls to action (CTAs) should include one of the following per post :- click here, share, like, sign up today, get your ticket, join us at, RSVP here, buy now, enrol here, check this out, click, and comment. CTAs should be integral to your marketing.
Effective CTAs can result in completed lead generation forms, phone calls and email signups. So evaluate and plan for what doesn't work and what does.