Search Engine Optimisation
"If your content isn’t good enough to attract good, natural links, it doesn’t matter how 'optimized' that content is.
BRIAN CLARK Founder of Copyblogger & Scribe
Every page on your website should be selling. If it isn’t what is the purpose of it being there?
Unique and unsolicited visitors searching for particular products or services only find your website if it’s visible in the search engine. How do you ensure your business is visible for your services?
Through excellent content
, up-to-date and regular activity, links to relevant ranking websites and by analysing and correcting your search engine optimisation (SEO).
Who, What, Where and When
“Reaching your goal is not just about meeting the target but learning how to be a target.
Louise Philippe Dulay
Tracking your online visitors is fundamental to your marketing efforts.
and SEO should be integrated. Tracking traffic is still evolving to gather ‘click’ data from numerous platforms. It’s simply not good enough to know how many visitors were on your website.
You might be delighted your website received a thousand visitors yesterday but what if the majority of your visitors reside in a country you don’t trade in? What if they remain on your website for less than a second? What if many of your visitors are not even human? Would you even know?
TORUS DIGITAL MARKETING wants to know;
What demographic are your online visitors?
Who are the potential and actual customers?
Which pages are your most popular vs Which pages rank best in the search engines?
How do you resolve dead pages issues?
Why do some pages appear to be more popular than others?
What is your common landing page and is it the one you planned it to be?
How long does the average person stay on your website?
Where are your visitors coming from? The search engine? Social media platforms?
What were the keywords used that brought potential customers to your website?
Who are your social media visitors?
Tracking your traffic will encourage your marketing efforts into growth. Tracking tells us what’s working and what isn’t. With the growth of social networking, knowing where to focus your marketing resources is more important than ever!