SEO Copywriting 

"...the purpose of the first sentence is to get the second sentence read"
Joe Sugarman


What is SEO Copywriting?

Effective digital content begins when the concept lands with a professional copywriter. Good copywriting is in itself an art but SEO copywriting is a skill that any conscientious business owner should employ for compelling and VISIBLE online content. 

Firstly, the content has to be exciting, unique and have rhythm. Consider this by Gary Provost:

“This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals–sounds that say listen to this, it is important." 


The SEO copywriter is a vital member of any serious marketing outfit and an integral part in every campaign. They're involved with every aspect of digital content marketing including;

• Research
• Web Content including images and multimedia
• Search Engine Optimisation
• Social Media Marketing
• Blogging
• Analytics
• Terms and Conditions, Tenders and Copyright
• PR and Advertising
• Proof Reading
• Printed Publications

(...and so much more it would be unfavourable to list)

TORUS DIGITAL COPYWRITING only employs experienced and skilful SEO copywriters. We have the know-how for writing content that’s inviting enough to share. We have the skills to optimize web pages. We cavort with and utilise all areas of digital content. And we write copy that converts a reader into a customer. Check out our services.