Welcome to Torus Digital Marketing
What is Digital Content?
Every status on Facebook; every photo on Flickr; every word on Wordpress; every tweet on Twitter
The posts to Huffington; Articles for PaperLi; the videos on YouTube; the movies on Sky
Pictures on Pinterest; Powerpoint and Word; every message to mobiles and itunes you've heard
Every drawing on Photoshop; Accounts on Sage; Dedications on Absolute; every Google page
For every internet word, picture, video you've sent, it's just a glimpse of all that is “digital content”
Whether you’re engaged with a computer screen, a television, a games console, a tablet, an electronic notepad, a mobile phone, a magazine, a business card or even the radio (DAB).
If it's performed, displayed or utilised by computer technology.
Every piece of it is “content” and prepared through “digital”.
Digital Content Marketing - Our Part
"Push or Pull - we’ll manoeuvre you into position."
Anyone can create and publish content - but is it searchable and interesting or is it invisible or even annoying?
Direct online selling is often invasive and “spammy”. Traditional advertising distracts consumers away from what they want to do. This can alienate potential customers and be a complete turn off.
Having seen the success of independent “bloggers” and “social media gurus” advertisers are now using both techniques.
How can your marketing be heard over the “noise” of every brand vying for attention online?
The key is to make sure it’s engaging, often and current. In many respects it's a level playing field. Interesting content can go “viral” in an instant.
- A punchy independent blog
- A cool branded YouTube video
- A single quirky ‘tweet’
- A marketing campaign on Facebook
- Even a landscape photograph on Google+
Large or small, if your business is actively creating unique content, competitors who do not are at a disadvantage.
TORUS DIGITAL MARKETING understands that businesses require a push AND a pull. Whether it's setting up social media platforms and blogs anchored to your website or a 60 month campaign of PR and advertising across all media - we welcome you.
For ANY business requiring ANY digital content - Push or Pull - we can set up and maintain your online presence on all levels. Check out our services.